Google remarketing has been around for well over a decade. We see it every day when we browse the internet.
When booking dot com ads seem to ‘follow’ you around the internet, this is Google Remarketing.
For most independent hotels, monthly advertising costs should never need to exceed £25 per month and for that investment, you’d be likely to see approx. 30,000 impressions.
Those impressions, by the way, are ONLY potential customers who’ve been on your website in the last few weeks or month so they are super targeted.
Simply put, Google Remarketing is a MUST for every independent hotel because it is the most targeted, cheapest, biggest bang-for-your-buck marketing you can. Bar none.
Perhaps though, the most important aspect of it is the fact that your hotel will almost never be the only option. Your prospective customers are looking at your competitors nearby and perhaps even similar hotels on the other side of the country.
Getting people to your website and into their consideration is just the start. You’ve got to ensure your hotel stays front of mind so that when that customer is ready to press the ‘book now’ button, they’re pressing it on your website, and not a competitor’s website.
And with less than 1% of all hotels in the country utilising this cost-effective form of advertising, getting Google Remarketing up and running for your hotel will give you a distinct advantage.
Aside from your competition, there’s the indisputable fact that all the OTAs use this form of advertising – and let’s face it, booking dot com are the experts at selling hotel rooms – if they’re doing, so should you.
Remember of course, that most customers will tend to visit your website first before making their booking. Google Remarketing gives you the ability to communicate the all-important message you want to convey to every customer: BOOK DIRECT!
If in 2018 you wish to maximise direct bookings, your absolute first port of call must be to have Google Remarketing set up, without it, you’re fighting a losing battle.
Want a free competitor checker? We’ll tell you if your competitors are running Remarketing ads – just email me direct at firstname.lastname@example.org