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    Why most hotels waste money on Google AdWords

    If you use a marketing company to manage your pay-per-click campaigns, ask them this important question: “Can you send me the list of negative keywords from my account?” If they can’t, or give you some babble about not being able to – they are wasting your money....

    SEO for Hotels. Ignore the waffle, do this ONE thing…

    SEO for hotels, or search engine optimisation is often a term synonymous with aspiring to be on the front page of Google when a would-be customer googles ‘hotels in [your location]’ Well, I’ll be frank here – the content of this post won’t reveal the hidden secrets to...