In our experience, most hotel emails are clunky, boring “newsletters” written by people who’ve never stop to read a newsletter from any company, ever.
We’ve found a different approach…
These days, our inboxes are overwhelmed with emails from work colleauges, sales people and companies – standing out isn’t that easy.
But overtime we’ve come to learn about the psychology involved with getting an email opened, let alone read.
Much of it is common sense really – we’re all more likely open an email from a company or brand that we know, like and trust, that produces relevant content.
That’s why our ‘nurture – nurture – sell’ approach yeilds strong results – we warm up the database, encourage enagagement through baby-step actions before we even think about sending a whopping great big sales email.
Why Use Direct Hotel Marketing for your Emails…
We only work with hotels, so all email content or approach suggested by us has been tested and proven to work in hotels similar to yours
Before we create any email, we insist on one of our account managers visiting you, and experiencing your hotel so we can truly understand your product and the type of customers you cater for
Our talented creative team will create a beautiful email that represents your business well, but importantly is functional too.
We use a clever technique that amplifies the email message on Facebook to every recipient – ensuring maximum deliverability and engagement