We took…

The Director of a Hotel

with 96% Direct Business

…and joined forces with…

A Multi Award-Winning 

Marketing Agency

…then decided to specialise in one thing:

create brilliant, beautiful marketing that drives more direct bookings to independent hotels

How it all started…

Our founding CEO, Adam Hamadache, has been working to market hotels in the UK since 2008, and in 2011 he started a company to help independent hotels drive more direct business.

Enter the Cranleigh Boutique…

Adam took a directorship within a successful hotel in the Lake District and helped to grow that hotel to have over 200,000 Facebook likes, and, importantly, command 96% direct bookings.

Along came The Fountain Partnership…

Eager to grow their impressive range of clients with their ever-growing range of marketing accolades, the directors of multi award-winning marketing agency The Fountain Partnership saw the great work we were doing, and invested into Direct Hotel Marketing. This partnership brought together real-world hotel marketing success with the sophisticated digital marketing strategies of an agency that really understands marketing is about results.

Fast-forward to today…

Wonderful Clients

Brilliant Staff


Commited To Driving Direct Business

Want to be a part of our story?

Then let’s have a chat.

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+44 (0) 01603 273 001